The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Durable Consumer Goods / Home Appliances
Award
Agency
Client
Title
Category
Annual ID
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: Best of Print & Promotional
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: Billboards & Transit / Series
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: Craft / Art Direction
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: Craft / Art Direction
The Sound of Divorce
Agency: Ogilvy Argentina / Buenos Aires
Client: Calm es Simple Category: Commerce
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: TV, VOD, & Online / 30 Seconds and Under - Series
TileChalk
Agency: POP5 / Dhaka + DBL Ceramics Limited / Dhaka + Empty Yard / Dhaka
Client: DBL Ceramics Limited Category: Green Pencil
The Sound of Divorce
Agency: Ogilvy Argentina / Buenos Aires
Client: Calm es Simple Category: Custom Content
Dancing Washers
Agency: VML / Mexico City + Whirlpool / Monterrey + Palmar Productions / Ciudad de México
Client: Whirlpool Category: Commerce
TileChalk
Agency: POP5 / Dhaka + DBL Ceramics Limited / Dhaka + Empty Yard / Dhaka
Client: DBL Ceramics Limited Category: Sustainable Development Goals
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Best of Health & Wellness
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Innovation / Use of Media in Public Relations
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Multicultural Impact
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Out of Home
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Products for Good
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential / Immersive / Events
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Innovation / New Ideas in Health & Wellness
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Spatial Design / Wayfinding
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Innovation / Execution in Out of Home
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Out of Home for Good
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Physical Products & Apparel
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential & Installations / Experiential & Immersive
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death Category: Brand Partnerships
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential & Immersive for Good
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Innovation / Use of Media in Out of Home
Genius of Form and Substance
Agency: Landor / Milan
Client: Imperia Category: Brand Identity / Rebranding
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Innovation / New Ideas in Experiential & Immersive
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Design for Good
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Use of Smart Devices & Voice Assistants
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Experiential & Installations / Experiential & Immersive
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Direct Marketing for Good
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Stunts & Activations
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: P.O.P. & In-Store / Series
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Branded Content
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death Category: Stunts & Activations
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Guilty Pets
Agency: INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client: IKEA Category: Billboards & Transit / Series
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Out of Home / Billboards & Transit
Ban Reclining
Agency: Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client: La-Z-Boy Incorporated Category: Integrated / Omnichannel PR Campaign
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Events & Experiential
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Craft / Use of Technology
TOJIRO KNIFE GALLERY TOKYO
Agency: KATATA YOSHIHITO DESIGN / NIIGATA + Tojiro Co., Ltd. / Tsubame + Suminoe Kogei Co., Ltd. / Osaka + bouillon inc. / Tokyo
Client: TOJIRO Co., Ltd. Category: Spatial Design / Architecture & Interior
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death Category: Use of Humor
Award:
2026 Print & Promotional Best of Discipline Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Best of Print & Promotional
Annual ID:
OS26_PT000G
Award:
2026 Out of Home Gold Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Billboards & Transit / Series
Annual ID:
OS26_OH004G
Award:
2026 Print & Promotional Gold Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Magazine / Series
Annual ID:
OS26_PT003G
Award:
2026 Out of Home Bronze Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Craft / Art Direction
Annual ID:
OS26_OH027B
Award:
2026 Print & Promotional Bronze Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Craft / Art Direction
Annual ID:
OS26_PT017B
Award:
2026 Direct Marketing Merit Award
Agency:
Ogilvy Argentina / Buenos Aires
Client:
Calm es Simple
Title:
The Sound of Divorce
Category:
Commerce
Annual ID:
OS26_DM064M
Award:
2026 Film & Video Merit Award
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS26_FI048M
Award:
2026 Green Pencil Merit Award
Agency:
POP5 / Dhaka + DBL Ceramics Limited / Dhaka + Empty Yard / Dhaka
Client:
DBL Ceramics Limited
Title:
TileChalk
Category:
Green Pencil
Annual ID:
OS26_GP004M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Ogilvy Argentina / Buenos Aires
Client:
Calm es Simple
Title:
The Sound of Divorce
Category:
Custom Content
Annual ID:
OS26_RA013M
Award:
2026 Radio & Audio-First Merit Award
Agency:
VML / Mexico City + Whirlpool / Monterrey + Palmar Productions / Ciudad de México
Client:
Whirlpool
Title:
Dancing Washers
Category:
Commerce
Annual ID:
OS26_RA016M
Award:
2026 Sustainable Development Goals Pencil Merit Award
Agency:
POP5 / Dhaka + DBL Ceramics Limited / Dhaka + Empty Yard / Dhaka
Client:
DBL Ceramics Limited
Title:
TileChalk
Category:
Sustainable Development Goals
Annual ID:
OS26_SD003M
Award:
2025 Health & Wellness Best of Discipline Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Best of Health & Wellness
Annual ID:
OS25_HW000G
Award:
2025 Public Relations Gold Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR008G
Award:
2025 Out of Home Gold Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_OH008G
Award:
2025 Cultural Driver Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Multicultural Impact
Annual ID:
OS25_CD002G
Award:
2025 Health & Wellness Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Out of Home
Annual ID:
OS25_HW007G
Award:
2025 IP & Product Design Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Products for Good
Annual ID:
OS25_IP001G
Award:
2025 Health & Wellness Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Experiential / Immersive / Events
Annual ID:
OS25_HW002G
Award:
2025 Health & Wellness Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW009G
Award:
2025 Design Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Spatial Design / Wayfinding
Annual ID:
OS25_DE003G
Award:
2025 Out of Home Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Innovation / Execution in Out of Home
Annual ID:
OS25_OH011G
Award:
2025 Out of Home Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Out of Home for Good
Annual ID:
OS25_OH007G
Award:
2025 Print & Promotional Gold Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Physical Products & Apparel
Annual ID:
OS25_PT002G
Award:
2025 Out of Home Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH004G
Award:
2025 Brand-Side / In-House Silver Pencil
Agency:
YETI / Austin + Liquid Death / Los Angeles
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Brand Partnerships
Annual ID:
OS25_BS012S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX013S
Award:
2025 Public Relations Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_PR013S
Award:
2025 Print & Promotional Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_PT011S
Award:
2025 Out of Home Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS25_OH026S
Award:
2025 Design Silver Pencil
Agency:
Landor / Milan
Client:
Imperia
Title:
Genius of Form and Substance
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE013S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS25_EX016S
Award:
2025 Design Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Design for Good
Annual ID:
OS25_DE018S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN013S
Award:
2025 Out of Home Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH017S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Direct Marketing for Good
Annual ID:
OS25_DM021S
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Stunts & Activations
Annual ID:
OS25_SM022B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH028B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Branded Content
Annual ID:
OS25_BS014B
Award:
2025 Social Media Merit Award
Agency:
YETI / Austin + Liquid Death / Los Angeles
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Stunts & Activations
Annual ID:
OS25_SM055M
Award:
2025 Social Media Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
IKEA
Title:
Sleepfluencers
Category:
Stunts & Activations
Annual ID:
OS25_SM056M
Award:
2025 Direct Marketing Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_DM104M
Award:
2025 Out of Home Merit Award
Agency:
INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client:
IKEA
Title:
Guilty Pets
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH059M
Award:
2025 Direct Marketing Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM049M
Award:
2025 Public Relations Merit Award
Agency:
Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client:
La-Z-Boy Incorporated
Title:
Ban Reclining
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR064M
Award:
2025 Public Relations Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events & Experiential
Annual ID:
OS25_PR031M
Award:
2025 Health & Wellness Merit Award
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Craft / Use of Technology
Annual ID:
OS25_HW074M
Award:
2025 Design Merit Award
Agency:
KATATA YOSHIHITO DESIGN / NIIGATA + Tojiro Co., Ltd. / Tsubame + Suminoe Kogei Co., Ltd. / Osaka + bouillon inc. / Tokyo
Client:
TOJIRO Co., Ltd.
Title:
TOJIRO KNIFE GALLERY TOKYO
Category:
Spatial Design / Architecture & Interior
Annual ID:
OS25_DE112M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Brand Partnerships
Annual ID:
OS25_EX070M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_EX072M
Award:
2025 Social Media Merit Award
Agency:
YETI / Austin + Liquid Death / Los Angeles
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Use of Humor
Annual ID:
OS25_SM089M
